One Direct Conduit to Thousands of Oracle Technology Decision-makers and Influencers

The Independent Oracle Users Group (IOUG) is your direct link to the largest independent users group for Oracle professionals. IOUG members are constantly seeking new products and services to better manage their company’s data and increase workplace productivity. They rely on the IOUG for networking, education, information and solutions. In turn, the IOUG forms partnerships with vendors to provide our members with the quality information technologies they need.

The IOUG is composed of more than 20,000 Oracle professionals committed to helping fellow IT professionals develop solutions to their business challenges.

In today’s economy, you need to deliver your message to Oracle users who have purchasing power. With the IOUG, you have direct access to a group of engaged Oracle users that are key decision-makers people who use, buy and recommend Oracle related products and services.

View the 2008 Vendor Marketing Kit to view the IOUG's numerous sponsorship opportunities, and then complete the advertising form to partner with the IOUG today!

IOUG is helping solution providers achieve their year-round goals in addition to building traffic, leads, brand awareness and sales also at COLLABORATE 09. To help you make the most of your exhibit marketing experience, we've designed several advertising, sponsorship and promotional opportunities to help you deliver your message to your customers.

If you would like to purchase one of these sponsorship options or would like more information please contact IOUG Staff

Bolster your company’s market penetration and visibility through several marketing opportunities available:

• Exhibit and Sponsorship Opportunities at COLLABORATE 08
• IOUG Alliance Membership
• Partner With the IOUG Throughout the Year
• Print ads in SELECT Journal IOUG's quarterly technical journal
• Print ads in the Oracle Technology Best Practices Booklet
• Banner ads on www.ioug.org — IOUG’s information hub
• Web cast and Pod cast Sponsorships
• Library of Oracle Knowledge (LoOK) Sponsorship
• Vendor Directory Listing
• Direct Marketing through the IOUG
• 5 Minute Briefing: Oracle Sponsorships
• IOUG ResearchWire Sponsorships
• Sponsor Regional Events
• View the IOUG Partner Opportunities Slide Show

IOUG Alliance Membership

The IOUG is excited to announce the new Alliance Membership Program, developed specifically for Partners who are seeking integrated campaign opportunities as well as exclusive awareness, communication and survey opportunities with the global user community for Oracle technology professionals. The IOUG serves DBAs, Developers, Architects, Application Server Administrators, System Administrators, Security and Storage Managers. To assist you on your integrated campaign and event budget planning, this new program offers IOUG Alliance Membership, advertising and COLLABORATE 08 event opportunities in one complete package to more than 20,000 individuals that make up the IOUG community. No where else can you tap into a growing Oracle customer community and reach key decision makers – people who use, buy and recommend Oracle products and services.

IOUG Premier Alliance Member Program

For $8,500, IOUG Premier Alliance Members receive:

• Exhibit space: $1,000 credit towards COLLABORATE booth purchase
• Vendor presentation: One Vendor Product Awareness Session at COLLABORATE (Value $900)
• Vendor article: An article submission for SELECT Journal
• Pod/Web cast: Host either a Pod cast or a Web cast to IOUG members (Value $5,000)
• Print advertising: One full-page color advertisement in SELECT Journal (Value $2,485)
• Electronic promotion: One e-mail blast to IOUG members (Value $3,300)
• Direct mail promotion: One-time use of the IOUG mailing list for your direct mail campaign (Value $900)
• Online advertising: One-year Web banner placement on www.ioug.org (Value $2,800)
• Vendor Directory: One-year company listing in the IOUG Vendor Directory (Value $150)
• Membership recognition: Exclusive recognition as an IOUG Premier Alliance Member on the IOUG Web site, in IOUG member communications, during IOUG events and in printed materials promoting the events

Please note that this program has a limit of five participating vendors.

Total a la carte value - $16,535

IOUG Alliance Member Program

For $5,000, IOUG Alliance Members receive:

• Exhibit space: $1,000 credit towards COLLABORATE booth purchase
• Print advertising: One full-page black and white advertisement in SELECT Journal (Value $1,485)
• Pod cast: Host a Pod cast for the IOUG (Value $3,000)
• Direct mail promotion: One-time use of the IOUG mailing list for your direct mailing campaign (Value $900)
• Online advertising: Six-month Web banner placement on www.ioug.org (Value $1,540)
• Vendor Directory: One-year company listing in the IOUG Vendor Directory (Value $150)
• Membership recognition: Exclusive recognition as an IOUG Alliance Member on the IOUG Web site, in IOUG member communications, during IOUG events and in printed materials promoting the events

Please note that this program does not have a limit to the number of participating vendors.

Total a la carte value - $8,075

The IOUG offers Alliance Members not only an integrated year round program, but with a savings of more than 40%! With a limited number of opportunities being offered, join today to reap the benefits of an integrated IOUG Alliance Membership.

Partner With the IOUG Throughout the Year

There are several ways to share your message with IOUG members throughout the year — including print, electronic and
COLLABORATE 09 opportunities. Pick and choose from a variety of programs or use them all as part of an integrated
marketing plan for your company. Bolster your company’s market penetration and visibility by choosing from the following
a la carte options:

Print Advertising in SELECT Journal

The content in each issue of SELECT Journal is designed to help members implement business solutions through Oracle and
related technology. Approximately 6,000 members and subscribers of the independent Oracle user community read each issue of SELECT Journal. Bonus copies of SELECT Journal are also distributed at a variety of industry events, including COLLABORATE 09 and Oracle OpenWorld. SELECT Journal is also available for purchase on Amazon.com.

Mechanical Specifications

All materials must be sent in electronic format. Preferred digital file format High-Res PDF, InDesign, or Adobe Illustrator.

Print ads in the Oracle Technology Best Practices Booklet

Our members look to the IOUG for answers. The IOUG publishes those answers in its “best practices” book. Make sure your company's product/service is featured in this digest-size reference book that IOUG members keep – and turn to time and time again. Each year its popularity has grown and 2008 will mark its third year of distribution.

The book will be mailed to the entire IOUG membership along with an upcoming issue of Select Journal. The book will also be at Oracle OpenWorld 2008 and will provide additional exposure for your company.

Full Sponsorship – $10,000

As the sole sponsor, your company will receive:

• A full-color ad on the back cover of the book
• Your logo on the book's title page
• A tip from your company included within the book
• Mention of your sponsorship in all promotional materials for the book
• One-time use of the IOUG membership mailing list to cross-promote the “best practices” book
• A long shelf life for this great reference book

Partial Sponsorship – $6,500

If sponsorship is shared with another company, you will receive:

• A full-color ad on either the inside front or inside back cover
• Your logo on the back cover of the book
• Mention of the sponsorship in all promotional materials for the book
• A tip from your company included within the book
• A long shelf life for this great reference book

Advertising Rates

Ad Closing Date

Mechanical Specifications

Web Advertising on www.ioug.org

IOUG members and thousands of other Oracle professionals log on to www.ioug.org per month for news, technical information and more. Place your marketing message on this high-volume Web site and capture the attention of this lucrative audience. In addition, COLLABORATE 09 attendees rely on the Web site to review all conference abstracts and create their personal itineraries, which further drives traffic on www.ioug.org.

Audience Access:

• FACT: Overall, the Web site impressions average more than 200,000 per month.
• FACT: The number of unique visitors averages 10,000 per month.
• FACT: The IOUG site experiences a 40% increase in activity during the months of both COLLABORATE and Oracle OpenWorld Conferences.
• The Web site’s strategic role in the organization continues to grow, making it an excellent vehicle to deliver your important message!
• IOUG members prefer the Internet to other forms of communication.
• Visitors to the Web site are a captive audience and bookmark the site for quick reference.
• COLLABORATE attendees rely on the Web site’s Event Wizard to view all conference abstracts and plan each of their days’ itineraries, which further drives the use of the Web site.

Web Banner Ads

Mechanical Specs

Banners are posted within ten business days upon receipt of payment.

Web cast and Pod cast Sponsorships

Each vendor has the opportunity to host Web casts and Pod casts developed by its organization. The sponsorship will be promoted via 5 Minute Briefing: Oracle, the semi-monthly e-newsletter, and on www.ioug.org.

Rates

Web cast - $5,000
Pod cast - $3,000

Please note: Web casts and Pod casts may not be promotional, sales-oriented, or focused on a specific product or service of the company and should provide thought leadership and best practices related to the latest news, issues, and/or developments of interest to Oracle users. The content is subject to approval by the IOUG.

Library of Oracle Knowledge (LoOK) Sponsorship

Members of the IOUG have access to the Library of Oracle Knowledge (LoOK), an exclusive online repository of technical resources for IOUG members. IOUG members use this resource to access conference papers, presentations, tips, best practices, and SELECT Journal articles created for Oracle users by Oracle users. Select white papers and other technical documents from Oracle Corporation are also available here, making LoOK an even greater value to IOUG members.

LoOK Sponsorship Cost

For $12,000, one company has the opportunity to take advantage of the exclusive year-round LoOK sponsorship, which includes:

• Your company logo on the LoOK Web site
• The ability to link a "featured" white paper to your company Web site
• Recognition of your company as the LoOK sponsor in IOUG promotions

For $4,000, your company has the chance to sponsor one category of LoOK, which includes:

• Your company logo under the category title with a link back to your Web site
• The ability to link a "featured" white paper to your company Web site within the category

Your company may sponsor one of the following categories:

• Database Administration
• Database Design
• Development
• Performance
• Security
• Applications
• Oracle Products
• Oracle Errors
• Hardware
• SQL/PL - SQL
• Career Development
• Other_____________

Vendor Directory Listing

The IOUG Vendor Directory helps you learn more about providers of third-party Oracle products and services. You can search for providers that are affiliated with the IOUG by company name, location, products/services or keyword. Visit the vendors related Web sites and contact them directly to learn more about how they can help you work more efficiently with Oracle.

For $150, you will receive the list for up to three product categories – including Application Development Tools, Consulting Services, Enterprise Portals, JAVA, Transportation and so much more:

• Name
• Address
• Phone
• Fax
• E-mail
• Web site

Direct Marketing through the IOUG

Access IOUG members directly – with IOUG mailing and e-mail list rentals. IOUG has the mailing addresses and e-mail addresses of thousands of IOUG members. And, it also has access to more than 750 members on its prospect list. This is your opportunity to reach IOUG's exclusive group of DBAs, developers and technical managers.

• IOUG Mailing list - $275 + $0.06/name
• IOUG Member e-mail list - $3,300
• Member Prospect e-mail list - $350/1,000 names
• COLLABORATE 08 IOUG Mailing Labels - $500 pre-show/$600 post-show

5 Minute Briefing: Oracle Sponsorships

5 Minute Briefing: Oracle is an e-newsletter prepared by Database Trends and Applications magazine and is published in cooperation with the IOUG. It is published twice a month and is sent to more than 14,000 subscribers – both IOUG members and non-members.

5 Minute Briefing: Oracle Sponsorship Rates

5 Minute Briefing: Oracle has a rate base of 13,000.

Mechanical Specs

• 100 words of text
• A headline and an active link
• If you wish to run a logo above your ad, you must provide a 72 dpi .gif or .jpg that is 145 pixels wide x the proportionate height

Ad Closing Date

All materials must be submitted the Friday before the e-newsletter's publication date.

Dates of Distribution

• January 9 and 23, 2008
• February 6 and 20, 2008
• March 5 and 19, 2008
• April 2 and 16, 2008
• May 7 and 21, 2008
• June 4 and 18, 2008
• July 2 and 16, 2008
• August 6 and 20, 2008
• September 3 and 17, 2008
• October 1 and 15, 2008
• November 5 and 19, 2008
• December 3 and 17, 2008

IOUG ResearchWire Sponsorships

IOUG ResearchWire is an information resource prepared by Unisphere, publishers of Database Trends and Applications magazine and the 5 Minute Briefing: Oracle e-newsletter. It is published in cooperation with the IOUG and provides key research findings of interest to the Oracle technology and database community. Sponsoring a ResearchWire study will not only provide your company exposure to IOUG members, but also to those who view the Database Trends and Applications Web site - www.dbta.com.

IOUG ResearchWire Sponsorship Rates

One IOUG ResearchWire Study Sponsorship - $8,450

If you sponsor a ResearchWire study, you also have the option of sponsoring the following:

• One IOUG ResearchWire Webinar - $6,500
• One IOUG ResearchWire White Paper - $4,000

Please contact Scott Narug at scott_narug@ioug.org or +1.312.673.5974 for more information.

Sponsor Regional Events

The Independent Oracle Users Group and the several Regional User Groups (RUGs) are partnering to provide a high quality regional event in their members' backyard. The RUG will host the IOUG 's full day University Seminar(s) in addition to their regular event or meeting. The event will be marketed to both the IOUG and RUG memberships.

All dates and sponsorship amounts listed are tentative; for more information on sponsoring an event, please contact Scott Narug at Scott_Narug@ioug.org.

Upcoming Events

2008-2009

• October 27, 2008 in partnership with Utah Oracle Users Group in Salt lake City, UT

• November 6, 2008 in partnership with National Capitol Oracle Users Group in Reston, VA

• November 7, 2008 in partnership with Ohio Oracle Users Group in Dublin, OH

• November 14, 2008 in partnership with Dallas Oracle Users Group in Plano, TX

• March, 2009 in partnership with Northern California Oracle Users Group, exact date and location TBD

Sponsorship

To take advantage of these sponsorship opportunities, please complete the advertising form.

For more information contact:
Scott Narug
Phone: +1.312.245.1579
Email: Scott_Narug@ioug.org

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