Five Minute Briefing - September 2, 2015
Extending the Oracle Marketing Cloud's capabilities with a new solution to optimize web and mobile customer experiences, Oracle has signed an agreement to acquire Maxymiser. The digital marketing insights and data specialist firm provides software that enables marketers to test, target and personalize what a customer sees on a web page or mobile app to increase engagement and revenue.
With the release of Oracle Cloud Platform 2015 and new Oracle Cloud Platform Services, things are clouding up across the Oracle landscape—but in a positive way. Larry Ellison, chairman and chief technology officer for Oracle, has made it clear in pronouncements that Oracle is in the cloud to stay.
Oracle has expanded its flash storage portfolio with the announcement of an all-flash model of its Oracle FS1 Flash Storage System. Designed to handle concurrent mixed workloads, such as OLTP and high-speed data backup, in enterprise SAN environments as well as in private or public clouds, the system delivers up to 64 all-flash domains, and enables secure data isolation in multitenant cloud environments.
THINK ABOUT IT
Whatever the reason, database administrators (DBAs) frequently sit in a corner alone, siloed from the rest of IT, with their potential for impact ignored. Organizations in which this happens—which is most companies—are typically characterized by an attitude that the role of the DBA is to simply keep things running. The order from the top is "Just make sure the database doesn't break anything, OK?" This is a missed opportunity and a waste of a very valuable resource that hampers IT organizations everywhere.
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